Domain Name News: “Frank Schilling Switches To Google Feed, Begins Offering Parking Services (InternetTraffic.com)” plus 2 more

Frank Schilling Switches To Google Feed, Begins Offering Parking Services (InternetTraffic.com)
Google Experiments with highlighting the Advertisers Domain Name
ccTLDs.com Forum Purchased by EuroDNS

Frank Schilling Switches To Google Feed, Begins Offering Parking Services (InternetTraffic.com)

Posted: 17 May 2011 12:47 AM PDT

The domain industry sees many changes. With the downturn of PPC revenue, many of the old-school domainers started to respond more actively to sales inquiries in order to make up for the loss. While it appears that PPC income is not yet on the rebound, many domain investors have been looking to development and other methods of generating additional revenue. Especially with domains that were using a Yahoo! PPC feed the change has been very noticeable.

Driven by the pinch of lower PPC revenues on a Yahoo!/Bing feed, it appears Frank Schilling’s NAMedia has recently switched to a Google feed. The company has also removed their social application originally launched as Note.com, then rebranded as Chatr and now finally Postboard. Via Email Schilling told DNN:

“In the early days of the oil-boom you could literally drill a hole in the ground with a hand-drill and strike a small gusher of oil. Then as the shallow oil ran out.. the hand-drill guys invested in bigger rigs and more sophisticated machinery. Today you have elaborate rigs manned by the hand drillers grandchildren, striking huge oilfields, miles below the sea floor. Many of the people behind the drilling equipment quite literally learned on the job. There is no university for this. The domain traffic business is very much like that. The last ten years have seen an evolution where things have gotten much more sophisticated. A few of the larger operators have embraced technology and grown to deal with the changed landscape in paid search. Google has become a critical partner in the evolution of type-in traffic monetization. The level of technical efficacy required to play there is higher though.
I remain hopeful that Yahoo will turn its third party marketplace around so it remains attractive to domain traffic, but that job is really Microsoft’s responsibility now, and it remains to be seen whether Microsoft cares enough to solidify third party publisher payouts and to fairly value domain name type-in traffic against other forms of traffic in the channel such as Error Search and Keyword Marketplace Arbitrage.”

Aside from switching parking feed providers NAMedia is also allowing others to use this new feed. Schilling created a site at InternetTraffic.com inviting people to apply for a “A no-frills domain monetization platform, for experienced type-in traffic operators.” and promising that “You will make significantly more money here“. According to WannaDevelop’s Mike Cohen, the service is being tested by the likes of Rick Schwartz, Chad Wright, Garry Chernoff, Alex Lerman.

“I’m looking for high quality type-in traffic partners to grow a long-term and stable traffic co-operative. I’m in a great position to do this, having a unique structure with a very large tranche of owned and operated traffic. I don’t need (or want) to create a huge profit center for myself on the back of my fellow domainers traffic. This is about trying to reward those who innovate by returning the bulk of the revenue to them, so they can do what they do best.. Everyone who has joined to date, is pleasantly surprised when they see what their traffic is really capable of.”

Google Experiments with highlighting the Advertisers Domain Name

Posted: 16 May 2011 09:37 AM PDT

After years of efforts by Google to de-emphasize the importance of domain names (i.e. by combining the search and URL bar in Google Chrome), the company is apparently now experimenting with highlighting the domain name for paid search results, as reported by Search Engine Land who got the tip from a reader.

The domain name of the advertiser is displayed behind the ad headline, separated by a “|” and written in all lower case.

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ccTLDs.com Forum Purchased by EuroDNS

Posted: 16 May 2011 09:23 AM PDT

As reported earlier by DomainGang, Rich Latoan’s ccTLDs.com Forum has found a new owner and has relaunched after billions of spam messages have been removed.

DNN spoke to Xavier Buck Executive Director and CEO of the new owner – domain registration company EuroDNS: “Our company always stood for promoting ccTLDs and that we believe the forum suits our services we believe in“.

The company is looking for local country partners to manage individual sections/ccTLDs within the forum. Buck went on to say:

We want to open it up to the community and hope to get local players to contribute to the forum. These partners would be allowed to manage their own sections as it were their forum. Our goal with ccTLDs.com is not to make money with it but to to make sure a dedicated place exists that regroups knowledge and exchange for all cctlds.

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