Domain Name Wire for Ardhi - the coming change in domain search

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Domain Name Wire for Ardhi
March 26, 2013
The coming change in domain search
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Welcome to the DomainNameWire.com newsletter.

Last week ICANN released the first batch of initial
evaluations for new top level domains. It's just one more
sign that hundreds of new top level domains are on
their way.

What does this mean for registrars? How do they prepare
for so much choice?

It all begins with search.

I just published a feature on the future of domain search:

http://domainnamewire.net/click.html?x=a62b&lc=Bli1d&mc=BR&s=wYcHs&y=g&

I think some domain registrars aren't putting enough
resources toward a tough problem that will be here
before they know it.

Delivering the most relevant search results in the new
TLD era is a difficult problem. It's unlike anything they've
dealt with before.

Consider the case of someone searching for a domain for
John's Pizza Shop.

It doesn't make sense to show them JohnsPizzaShop.com
because that's already registered.

But do you show a .pizza, .restaurant, or .food option
above an alternative .com?

These niche domains present a big opportunity if handled
correctly in domain search.

Read more here:


http://domainnamewire.net/click.html?x=a62b&lc=Bli1d&mc=BR&s=wYcHs&y=g&


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Be sure to stop by DNW.com to read these other
domain industry headlines


* .Co tops 1.5 million domains

http://domainnamewire.net/click.html?x=a62b&lc=Bli1q&mc=BR&s=wYcHs&y=n&

* Pinterest objects to Amazon's plans for .Pin domain name

http://domainnamewire.net/click.html?x=a62b&lc=Bli1g&mc=BR&s=wYcHs&y=D&

* 27 new TLDs have passed their initial evaluation

http://domainnamewire.net/click.html?x=a62b&lc=Bli1n&mc=BR&s=wYcHs&y=a&



These stories are just a sample of what you can read at DomainNameWire.com.
Domain Name Wire is read by domainers, domain registrars, attorneys,
public officials, and Fortune 500 company brand managers.



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