Domain Name Wire for Ardhi - What will it take to promote a new TLD?

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Domain Name Wire for Ardhi
November 30, 2011
What will it take to promote a new TLD?
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Welcome to the DomainNameWire.com newsletter.

ICM Registry's multi-million dollar ad blitz to promote the
dot-triple-x domain name is turning heads. It's bold and risky.
But the registry is getting attention.

The registry has an advantage. There are no other new TLDs being
launched right now.

So imagine when there are hundreds of TLDs vying for consumers'
(and brands') attention.

What will it take to rise to the top?

Consider ICM Registry's advertising to date:

-TV advertising
-Full page ads in major newspapers
-Race boat sponsorship
-Domain events

http://domainnamewire.net/click.html?x=a62b&lc=crMW&mc=BF&s=wYcHs&y=i&

.Co Internet set the stage for this. It spent lots of money
attending every type of internet event you can imagine. It also
spent lavishly on domain events. It smartly struck deals
with big brands to buy and use premium .co domain names.

Never before had we seen such active promotion of a "new" or
re-purposed TLD.

But if feels like the ante keeps getting raised.

I just can't help but think that it will take 100x as much
marketing to get the same results if there is competition
like there will be in a couple years.

Perhaps multiple TLDs coming online will have the opposite effect.

Perhaps all new TLDs will benefit from the news about new TLDs
in general.

Yeah, it's possible. But if I were launching a new TLD I'd plan
to spend a lot of money on advertising.

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Be sure to stop by DNW.com to read these other
domain industry stories:

-Panelist: UDRP is not a sword
-Bands.com to launch Wednesday
-Protrada adds integrated expired domain catching
-CRIDO Says Battle Against New TLDs Won't End January 12

These stories are just a sample of what you can read at DomainNameWire.com.
Domain Name Wire is read by domainers, domain registrars, attorneys,
public officials, and Fortune 500 company brand managers.

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