Domain Name News

Google Ordered to Disclose “Parked Domains” Metrics

Posted: 11 Apr 2011 02:56 PM PDT

According to MediaPost a judge has ordered Google to disclose financial metrics stemming from their Domain Parking and Error Pages programs within Google Adsense. The lawsuit that was started by advertising clients in 2008 and a recent pledge by Google to dismiss the suit before it goes to trial was rejected.

The marketers alleged that such pages are low-quality and yield fewer purchases or other conversions than ads that appear on Google’s search results pages. The marketers also said they believed that clicks on ads on parked domains “were unlikely to lead to desirable business outcomes, and that placement on such pages could damage their brands.”

Google rejects those claims and said that advertising on parked domains “perform as well as or better than ads on Search and Display Network sites.”

U.S. District Court Magistrate Judge Harold Lloyd in San Jose, California ruled that Google also has to disclose how clicks are discounted on which sites based on the “smart pricing discount”.

[via MediaPost]

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